Everything Starts with Nescafé: CBA Design Refreshes Nescafé’s Visual Identity, Blending Tradition with Modern Experiences

In collaboration with CBA Design, NESCAFÉ has revealed a bold new look. The iconic brand has unveiled a fresh visual identity, showcasing its legendary logo with even more presence. This new design not only gives a makeover but also celebrates the unmistakable taste of NESCAFÉ. NESCAFÉ, one of the world’s favorite coffee brands, has always been able to adapt to consumers’ tastes and aspirations. The iconic brand embarks on a new chapter by unveiling a modernised and engaging visual identity, reflecting its vision. A vision now articulated in the structure of its extensive product portfolio and its packaging, also developed in partnership with CBA. NESCAFÉ aims to inspire coffee lovers worldwide to make a difference – for themselves, and their communities. This vision, embodied in the “Make