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US BRANDING STUDIO

exad Captures the Notion of Escapism in This Limited Edition Wine Design

by exad ·

Playful, expressive, elusive. From the hidden cellars of Greece’s Vothon Valley, Fuga emerges as a celebration of secret pleasures. A fugitive figure, trapped in an eternal dance to escape the ordinary, wraps around the limited-edition mini bottle in fluid, freehand strokes. The Fuga Mini Bottle, named after the Latin word for “fugitive,” transforms a limited-edition rosé into a visual narrative of hidden pleasures. This exclusive wine, lovingly crafted at the Tsouknida Family Vineyards, tells a story of artistry and indulgence through its distinctive design. The soul of the design lies in its whimsical illustration—an abstract figure wrapped around the bottle, symbolizing a fugitive savoring secret moments in a hidden cellar. Each element flows like wine itself: fluid strokes, custom-draw

Packaging 2026 WBDS p a c k

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