Fable&Co. Set About to Revitalise Conrad’s Brand Identity

Conrad Group is a highly respected & successful brand in the marketing services industry, with a strong focus on the travel, tourism, & hospitality sectors, growing through both organic expansion & strategic acquisitions. Their mission is to acquire & invest in marketing agencies that make a real impact, fostering success for clients, employees, & stakeholders alike. Fable&Co. set about to revitalise Conrad’s brand identity to better communicate its established reputation, creative approach, & growth ambitions. The new brand identity needed to maintain the company’s core values of independence, trust, & results-driven operations, while emphasising its focus on innovation, collaboration, & creating lasting value for stakeholders. The strategy behind Conrad’s new identity was to blend its hi