Fins Studio Fuses Vietnamese and Japanese Traditions in Tết (Lunar New Year) Visual Identity

The Tết holiday is far more than a simple transition from one year to the next—it is a profound celebration of reunion, joy, and peace. This cherished time offers a moment to pause, reflect on the year that has passed, and embrace the possibilities of a fresh, promising beginning. At the heart of this celebration lies Gói Tết and Trao Xuân, two intertwined concepts that embody the essence of Tết. Gói Tết, or “Tết Bundle,” can be seen in multiple ways. It represents the thoughtful gift packages prepared for close friends and family, filled with best wishes for the new year. It also symbolizes the act of wrapping up the old—letting go of the past to make space for the new. Beyond these, Gói Tết captures the series of activities that prepare us for Tết, getting ready for a fresh start. Meanwh