Prompt Design’s Sustainable Packaging for Sprinkle No-Label Water

At present, there are plenty of no-label drinking water brands in the market, including both local and imported brands. This makes it challenging to introduce a new no-label package for the brand “Sprinkle” into this highly competitive market. After working very hard to achieve a unique and differentiated solution, we discovered that instead of merely adopting the no-label concept, as most of our competitors have done to address environmental issues, we needed to go further. We decided to incorporate a compelling story that connects with what is happening to our world. This story would be communicated effectively through the packaging design. With the concept “REDESIGN TO REDUCE,” we minimized the design to only what is essential, envisioning the melting of Arctic sea ice to vividly illust