The City of Crowds Identity for The Exhibition Antonio Sant’Elia by Lizaveta Kharitonyuk

About the project. The identity for Antonio Sant’Elia’s exhibition, according to the brief, was to be based solely on typography. For this task it was necessary to develop a custom font that would reflect the essence of the era, as well as the nature of the artist’s artistic technique. About the architect. Antonio Sant’Elia was an Italian futurist with a difficult fate. His early death was linked to the ideas he espoused. Despite this, his works were very humanistic. He dreamed of creating megalithic houses that would contain the functions of an entire city. Typography. Since the artist-architect’s main idea was the idea of creating megalithic houses, it was decided to “build” letters as if they were those huge buildings. The typeface is designed on a special slanted grid, which makes it p