Fish Wing: Rebranding by Sarra Cheikh

Company’s background: Fish Wing is a Japanese seafood restaurant founded back in 2006 in New York City. The restaurant is well-known for its wide variety of grilled and raw seafood dishes. From Hibachi Shrimp to Maguro Nigiri Sushi, Fish Wing offers fresh and delicious dishes with authentic and tasty sauces. After a successful first launch, Fish Wing became one of the leading seafood restaurant in New York City, which leads to an expansion to California and West Dublin in 2019. With three locations and a new development in product marketing, the company attempts to continue giving the best Japanese seafood experience locally and all over the world. Along with appealing to a wider audience, the company wanted to refine its brand. Logo challenge: The task was to add personality to the brand