Plush Studios eg Creates Juhayna Junior Kids Juice Packaging Design

Junior is a new category for kids juice brand from Juhayna, one of the ruling dairy and juice brand in the market. Junior’s target was to revamp the juice portfolio and create a unique package speaking the brand persona and reflecting the youthful juice flavors they have; a package to refresh the world by bringing a portfolio of quality juice brands that satisfy consumer’s desires and needs. Juhayna Junior is a tasty and refreshing; it is easy to pack lunchbox essential for all kids. This time we tackled the market voicing out our vision to kids instead of the mothers to create an effective bond between them and the brand. A strategy with a long-term brand visual proposition and exceptional connection between our main target and Junior. Hence, creating a universe of characters, each of dif