‘Flâneur’ Festival Redefined City Branding with Creative, Flexible Design by jjsscc

Modern European cities are increasingly becoming companies in their own right, competing with other rivals for the favor of high-tech companies, city tourists, innovative concept stores and so on. The private organization Stadtkonzept addresses all these issues on behalf of the city. It develops new concepts to revitalize the city centre, finds stores, helps with interim uses and supports local entrepreneurs in implementing new ideas. One of these measures was the “Flâneur” city festival, which enlivened the city center for an entire summer and ended with a three-day festival. We have developed a completely new design for this event. Consisting of a font with characters and symbols as well as a defined number of colors, each participant can and should create their own appearance within the