Flecha Azul Tequila by Charmaine Choi Showcases Elegant Packaging for Heritage Spirits

The brief was redesigning Flecha Azul Tequila’s higher marquees to stand tall and elegantly amongst other tequila competitors. Flecha Azul Tequila Añejo Cristalino is aged for 18 months in American Oak Barrels. The triple-filtered Tequila Añejo Cristalino captures the warmth of the traditional Añejo while remaining delicate on the palate. Highlighting the clarity of the liquid we designed a vibrant bottle that gradates from dark blue to clear. The nuances in the ombre blue tones glisten when the light hits the bottle from multiple angles. The blue bottle is paired with a silver metal stopper ensuring the bottle is vibrant in dark atmospheres. Flecha Azul Tequila Extra Añejo is aged for 36 months using the Solera aging method in hand-selected bourbon-season American oak barrels for richness