Luna Alpina Vodka’s Lunar-Inspired Branding by Arman Auzhanov

For the local producer from the Republic of Kazakhstan, LLC Eurasia Elite, we have created a complete vodka project that includes positioning, naming, bottle shaping, design of logo, closure and label. The product is intended for domestic sales in Kazakhstan, with the potential capability for global export, so it has to be attractive for the Kazakh mentality and yet contain a message that is understandable for foreigners. Today’s vodka market is one of the most highly competitive. How to stand out on it if almost all imaginable positions are already occupied? Almost all topics popular on Earth have already been used in vodka design – so, should we turn to the Moon? The Moon is an archetypical symbol, understandable to everyone and easy to remember. It is often used in literature and art, s