Howden’s In-House Design Team Reimagines Insurance Advertising for Royal Ascot with Reins Reigns Rains

Howden is a fast-growing global insurance broker with over 18,000 employees in 50 countries, and serving over a million clients. Our long-standing partnership with Royal Ascot is one of a series of relationships established with international sports events and teams. These not only demonstrate our love for the world of sport, but are key to raising brand awareness and connecting us to both new and existing client bases. Running for a week in mid-June, Royal Ascot is a world-famous horse racing event attended by a global audience, affording its sponsors a high level of exposure to multiple audiences. The 2024 advertising campaign was conceived and executed in-house by the Howden creative team at its London headquarters. The challenge existed on multiple levels; to raise Howden’s profile wit