Umba’s Brand Refresh Connects with Africa’s Digital Market by Ayo Shabi Design Lab

Umba’s vision goes beyond traditional banking; it’s about transforming financial empowerment across Africa. Tailored specifically for Africa’s underserved market, Umba provides a transparent, low-fee digital banking experience that enables users to take full control of their finances. With a range of products like UmbaPay for seamless business transactions, high-yield savings accounts, and specialized loan products including logbook and car finance loans, Umba is rethinking financial services for consumers and SMEs alike. Following their first round of funding, I had the privilege of leading Umba’s rebranding efforts to refresh and strengthen its market presence. The goal was to bring Umba’s mission to life visually and experientially. Taglines like “Beyond banking,” “More than banking,” a