Floutd’s Brand Identity and Packaging Design by Qafila Studio Captures the Essence of Freshly Made Donuts

Floutd: Where Donuts & Coffee Rise Together Floutd is a donut and coffee shop located in Riyadh, designed to capture the lightness and quality of its signature donuts. Inspired by the way donuts gently float in oil while cooking—an element that reflects their fluffy texture and premium quality—the brand identity of Floutd needed to embody this sense of craft and care. This project aimed to develop a visual identity that feels warm, inviting, and reflective of the dedication put into every donut and coffee served. The Floutd logo was crafted to be both simple and bold, striking a balance that ensures versatility across various applications and materials. This adaptability means the logo can be displayed seamlessly on everything from storefronts and menus to coffee cups and packaging, withou