Fluoro Heightens the Thrill With Surreal Casino World for Midnite Betting App

Midnite is a new betting app that’s winning fans and players with its fast, simple UX and personalised interface that offers more ways to play. London-based agency Fluoro worked into the brand purpose ‘getting closer to the games you love’, with an immersive TV ad and social campaign that merges virtual and lifelike elements. The story sees a female protagonist pulled into Midnite’s realm through a vortex, surrounded by a lively brand world of casino chips, playing cards and slot machine iconography. She flies through a surreal, bespoke 3D theme park merging indoor and outdoor scenarios with vibrant brand colours. Collecting casino chips as she journeys through the gamified realm, she lands at a live roulette table with a croupier and wins. The betting sector has leaned on humour and gags