Flute & Fromage: Where Gourmet Cheese Meets Luxury Packaging for a Beautiful Retail Experience by Glasfurd & Walker

Flute & Fromage, a boutique cheesemonger nestled in Whistler Village, Canada has created a wine and cheese experience in the mountain town filled with international tourists. This independent shop serves a curated selection of high-quality cheeses, seasonal antipasti, and natural wines, all presented with a focus on luxury and enjoyment.The name is a play on words – a champagne flute as a nod to wine but also a reference to the Flute Bowl and Peak on the Whistler Ski mountain. For the brand, Glasfurd & Walker developed a custom wordmark and monogram featuring foil stamping in gloss black and gold across each touchpoint. The wordmark is an elevated, custom design that pulls from nostalgic mountain lodge typography merged with modern, sophisticated serif to make a distinct and unique mark. P