Freixenet’s New Look by Hunt Hanson Signals a Bold New Era as a Global Icon

Independent design agency Hunt Hanson has crafted a new identity for Freixenet, accompanied by a striking redesign of its hero product, Freixenet Cordon Negro. This rebrand marks a significant milestone for the iconic brand, reflecting its ongoing global growth and heralding a new chapter in its illustrious history. Since its establishment in 1861, Freixenet has held the distinction of being the world’s foremost exporter of premium cava. However, in recent years, the Spanish brand has diversified its offerings beyond the Penedés region. Today, Freixenet boasts an extensive array of sparkling and still wines, specialty cuvées, and more, sourced from Spain, Italy, and France. Despite this growth, the Cordon Negro cava remains the cornerstone of the brand’s portfolio, presented in its iconic