Fresh and Playful Natural Glowmula Delicious Gummy Supplements Branding and Packaging by Chídr Design Studio

In today’s market, brands must delve deeper into understanding consumer needs and experiences to create communication and product development that truly resonate with their audience. In the Natural Glowmula project, Chídr reimagined the strategic brand identity and packaging design for a new generation of nutrition gummies that centred on the customisation driven by customer purposes. Our approach allows consumers to better understand the brand’s value and product benefits in a tangible, relatable way, fostering a stronger personal connection. Positioning and Defining the Identity: Many competing brands communicate in an abstract, formal manner, making them feel like generic pharmaceuticals—cold, distant, and hard to connect with emotionally. Our approach positions the brand as caring, upl