Visual Identity for the Danish Prosecution Service by Upload Studio

New crown for an old institution founded on deep values. Ther new Crown and visual identity for the Prosecution Service, the Office of the Director of Public Prosecutions, and the State Prosecutor. The new identity is crafted to balance a contemporary and relevant expression while reflecting the institution’s core values of integrity and objectivity. It includes a redesign of the Prosecution Service’s various logos, incorporating a new color palette, updated typography, as well as icons and illustrations for use in both internal and external communications. The pervasive purple color is taken from the robes worn by prosecutors, especially when they appear in the Supreme Court, where formal features and visual symbols have a special meaning. The color purple is symbolically charged with val