FutureBrand London Creates New Global Brand Identity and Strategy for Ultra-Luxury Hotel Owner Maybourne

“Stories of distinction” proposition underpins new consumer-facing parent brand that unites and complements the group’s hotels – including Claridge’s, The Connaught and The Berkeley FutureBrand London, the brand-led business transformation company, has created the new brand identity for Maybourne, the luxury hotel operator and owner of some of the world’s most legendary luxury hotels. The new identity, now entering the final stage of a discreet roll out, is underpinned by a new brand strategy and architecture – also created by FutureBrand with Maybourne senior leadership. While historically the Maybourne brand has stayed in the background of its hotels and largely out of the public eye, it is now activating a new business strategy designed to turn Maybourne into a consumer-facing brand tha