Go… Land of Portugal Packaging Design by MPFXdesign
Go… Land of Portugal (the client / the product) Vinalda Companhia Comercial de Bebidas S.A., founded in 1947, is the oldest Portuguese distributor of alcoholic beverages. Having started out importing prestigious international brands, today it is a company focussed on services, consultancy for producers and proximity to consumers, promoting Portuguese wines internally and externally. Based on its knowledge of the market and the potential of Portuguese wine, Vinalda strategically decided to design its own brand for ‘entry-level’ wines destined for export and domestic consumption that would refer to the territory of each wine region. The wines for the launch of the first references were selected from four different wine regions in Portugal: Vinho Verde, Douro, Lisboa and Alentejo. As ‘entry-l
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