Guava Reimagines Travel Gear with New Brand Identity by Ali Doucette

Since 2012, Guava has been on a mission to help parents recharge by developing equipment that makes travel and activity more accessible. Instead of repurposing the same old engineering, they set out to create new original designs. These new approaches for strollers and travel-friendly cribs made frequently-used gear more radically portable, fusing together a balance of functionality, aesthetics, and longevity. After years of establishing themselves as a product design powerhouse, it was time to level up their visual identity to match. As their manifesto would say, “challenge accepted.” Blazing the trail for experiences to come, we brought together a playfulness that mirrors the adventurous of heart and the confidence of a path well-worn. This exercise was an identity overhaul—taking a fres