HardeBooni Village Brand Identity by Hung Le

Listening to the soft whispers of the wind through bamboo leaves in the serene forest, one’s spirit feels light and free. Har(de)Booni Village rests on a tranquil hillside where each bamboo grove has been carefully tended over generations by the local community, offering guests a peaceful escape deeply intertwined with nature. This connection inspired a brand identity that embodies the form of bamboo—a cherished symbol in Vietnamese life, closely tied to natural landscapes and cultural traditions. The name “Har(de)Booni” is imbued with symbolic meaning: “Har” stands for Harmony, echoing the gentle sound of the bamboo groves that surround the resort, bringing calm to each guest’s stay. “Booni” signifies Bamboo, representing the lush green environment. The letter “H” reflects both Harmony an