Hiotissa’s Label Design Captures the Spirit of Chios Island’s Tradition

We created the visual identity for Hiotissa, the first official bottled souma from Chios island, in Greece. Souma is a traditional alcoholic drink, similar to tsipouro, made from sun-dried figs and until now was only distilled in small batches in homemade unofficial distilleries. Working closely with the distillery owner Christos, we developed a product identity based on various traditions and local art elements rooting in the history of the island. Starting with the logotype, we got our inspiration from a local artist and the way he used to sign his work. We modified the font we picked to have the characteristic long “tails” on the vertical strokes. As a result we got an elegant tall logotype filled with history without being too heavy and restrictive. On the next part we worked on the la