Hugtag New Branding Promotes Giving and Solidarity

Brand Design Concept The new branding I created for Plaisio is a refresh of the company’s visual identity, centered around the development of commercial products such as calendars, notebooks, mugs, thermos bottles, pencils, pens, and lunch boxes. Each of these products carries a symbolic meaning, as they represent a “hug.” These “hugs” are transformed into donations to the organizations “Mazi gia to Paidi” and the Prolepsis Institute, supporting their charitable work. The goal was to create a brand that not only stands out visually but also communicates a sense of solidarity and contribution to a good cause. Hugtag and Symbolism Originally introduced in 2015 as part of Plaisio’s CSR initiative, the hugtag has made a dynamic return. It reconnects the company with the broader public and prom