How Do You Extend the Visual Language of a Brand Whose Power Lies in Minimalism? by Co-Partnership

Alt Headlines 1. Scaling simplicity: extending Saldo’s minimalist brand for an experimental new range 2. Expanding Saldo wine’s brand world 3. Undesigned by design: establishing a new range of experimental wines by Saldo A Brand with Quiet Confidence Saldo luxury wine is known for taking risks, not only with a wine style that explores uncharted territory, but also with its disruptive packaging. Defined by simplicity, Saldo’s core wines feature a Dymo label brand identity and nothing else – an intriguing minimalism that encourages curiosity and cuts through with today’s luxury consumer. Saying More with Less When Saldo was ready to innovate with a new range of experimental direct-to-consumer (DTC) wines, they came to specialist drinks branding agency Co-Partnership to tackle the challenge o