Semitone Design Studio Brings Raw Elegance to Iro Pothoulaki’s Jewelry

Iro Pothoulaki is a jewelry designer whose work is characterized by organic forms and raw, imperfect shapes, crafted in high-quality 925 sterling silver. Her distinctive pieces are rooted in the beauty of natural textures, with a style that embraces irregularity and a hand-made aesthetic. As Iro took her brand to the next level, she entrusted us with a comprehensive redesign of her logotype, brand identity, packaging, and e-commerce website to establish a cohesive, visually compelling brand presence that reflects the uniqueness of her jewelry. In creating the brand identity, we aimed to let the jewelry itself command attention. We adopted an all-black color scheme, which serves as a striking yet subtle backdrop to highlight the artistry of Iro’s pieces. Our choice of minimal typography is