Hulsbosch Rebrands MiniRoos to Inspire Next Gen Australian Footballers
Hulsbosch has partnered with Football Australia to refresh the visual identity of MiniRoos, creating a future-focused brand that inspires more Australian children to begin their football journey. As Football Australia’s flagship participation program for children aged 4–9, MiniRoos plays a critical role in introducing the game to hundreds of thousands of young Australians each year. Following a comprehensive review of the program, Hulsbosch was engaged to develop a new visual identity that bette
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