Iconic Pop Brand Identity and Beverage Label Design
Iconic Pop was created around a simple idea: the flavours India grew up with deserve to be bottled with the attitude and personality they have always had. Rooted in familiar Indian flavours such as Kala Khatta, Aam Panna and Kala Jamun, the brand needed an identity that could evoke nostalgia without feeling dated. The challenge was to take something deeply familiar and culturally rooted and reinterpret it for a contemporary audience—creating a beverage brand that could feel expressive, youthful
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.