Identity and Packaging Design for Matterdays, a Pet Wellness Brand
Matterdays is a preventative pet wellness brand built around the belief that every day matters. The name became the foundation of the concept, inspiring a calendar-based system that transforms daily supplementation into a meaningful ritual of care. The brand offers an all-in-one supplement for cats and dogs designed to prevent health issues before they begin to show, shifting the narrative from reactive treatment to proactive wellness. I translated this idea directly into the packaging design.
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