Introducing Barn to Butcher: A New Brand Creation for Retail Stores by Design Resource Center

Introducing Barn to Butcher: A New Brand Creation for Retail Stores Weinstein Wholesale Meats is a family-owned company with over 25 years of experience in wholesale distribution. They decided to launch a private label for retail stores and wanted to create honest packaging that would build consumer trust and tell a compelling story. When Weinstein Wholesale Meats approached Design Resource Center with the task of introducing a new-to-the-world brand of premium beef products, it was an exciting opportunity that we were thrilled to accept. From Concept to Creations The challenge was to develop a brand that represents a superior product at a competitive price point and would stand out in a crowded market. Design Resource Center focused on capturing the brand essence beginning with consumer r