Juan Salvador Aravena’s Futuristic Label Design Concept for Non Wine

Non is a wine brand inspired by space exploration and the idea of transcending frontiers. It represents infinite curiosity, discovery and the connection between the earthly and the cosmic. Its name, “Non”, comes from the Latin word meaning “no”, evoking the limit that is rejected to reach the unknown. The design features a futuristic and conceptual style that combines carefully integrated graphic and visual elements, reinforcing the thematic coherence between aesthetics and narrative. Although the design has dynamic elements, the overall layout is balanced thanks to the centered logo and the use of geometric lines. It stands out in a vibrant orange color, contrasting with the dark background, connecting the idea of exploring other times or dimensions. The dynamic position of the astronaut