K-A Creative Puts Happy Pets at the Heart of Pet Insurance Brand Pinnacle Pet UK

Pinnacle Pet Group, one of Europe’s largest pet insurance and service organisations, came to us with the brief to create a distinctive visual brand for the UK branch of the business: Pinnacle Pet UK. The brief was to communicate values of trust and expertise and to explore varying degrees to which the new brand emulated the parent company. In utilising a similar device of the heart nose and smile to that in the logo of Pinnacle Pet Group, we have created a visual relationship to the parent company, whilst continuing to put happy pets at the heart of the brand. The simple sans serif typeface has rounded curves echoing the fluidity of the smile, contrasting with straight edges, ensuring a friendly, yet authoritative tone. The upward inflection of a smile is reflected in holding shapes on the