Kakao AI Campus: Basecamp for Empowering the Innovators of Tomorrow

Overview Kakao, Korea’s leading IT company, enhances the quality of life for all citizens by connecting every aspect of their lifestyle, starting with a free messenger app. Driven by responsibility towards the national AI strategy and commitment to genuine ESG practices, Kakao has established an inclusive campus engaging local communities, focused on nurturing AI talent and strengthening its future vision. We have named this symbolic space “Kakao AI Campus”, and have developed a comprehensive BX design, including BX principles for space operation, practical experience programs to bring these principles to life, and new, innovative design guidelines differentiated from Kakao’s existing design identity to build a culture of sustainable growth. We created a set of over 50 icon assets and craf