Keep Oslo Merges Tradition and Innovation in Möller’s New Identity

The Task The Möller’s redesign had several key objectives. Firstly, unifying the brand across its portfolio, improving shelf impact and navigation. Secondly, strengthening Möller’s distinctive assets preserving the brand heritage. Lastly giving it a fresh look to appeal to younger audiences. The Challenge The portfolio lacked consistency and appeared fragmented. Historically, the iconic cod liver oil was defined by the logo, emblem, and green/yellow palette. Re-establishing ownership of the green and yellow was key to standing out in a competitive market. Separately, the colours are generic. Yet in this specific combination, they become distinct. The Solution Inspired by Norway’s pristine landscapes, featuring an arctic colour palette the new Möller’s identity pays tribute to the brand’s h