KIND’s Approach to Bønner’s Impactful Coffee Packaging Design

Brand Design Creation, A Mark of Meaning: The Story Behind Bønner’s Packaging Bønner is more than a coffee brand; it’s a mission-driven social enterprise founded by Church City Mission in Norway. Designed to provide meaningful employment opportunities for individuals outside the traditional workforce, Bønner reflects the organisation’s commitment to reintegrating people into society. Through its coffee roasting business, individuals gain confidence and purpose and develop valuable skills in production and sales. The Name “Bønner” carries a dual meaning in Norwegian, translating to both “beans” (as in coffee beans) and “prayers.” This wordplay is central to the brand’s identity, reinforced by the slogan “Bønner med mening” (Beans [Prayers] with Meaning). It underscores the idea that every c