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US BRANDING STUDIO

Kind’s Spatial Design for Salmon Eye Reinvents Branded Environmental Storytelling

by KIND (Conceptual Branding AS) ·

Case Study: Branded Environmental Design for Salmon Eye – The World’s Largest Floating Installation KIND, in collaboration with Michelsens Interior, developed the branded environment for Salmon Eye, a landmark installation in Norway’s Hardangerfjord. This ambitious project, housed within a floating, fish-eye-shaped structure, required careful integration of materiality, durability, and aesthetic quality. This aligned with Salmon Eye’s mission to educate and inspire on the future of sustainable aquaculture. Challenges and Solutions In a complex, 100% nautical construction, over 90% of the work was completed at Marketex Marine in Tallinn, Estonia. We were working closely with all stakeholders, including local partners ABO Plan & Architecture and original designers from Kvorning Architecture,

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