Knibble Organic Food for Dogs Branding and Packaging Concept by Luke Meyer

Organic food for dogs, delivered. Knibble makes all-natural, air-dried dog food customized to each dog’s nutritional needs and delivered to their doorstep. The goal was to convey a friendly, dog-loving brand, in a way as unique as its modern approach to dog food. Knibble targets an enthusiastic audience of dog lovers, ages 28–43, who go the extra mile to keep their pets healthy. Instead of using earthy colors like many other health-focused brands, a vibrant, fresh palette sets Knibble apart from competitors while maintaining the sense of reliability that is necessary for the category. The Knibble logo, which was hand-lettered in a monolinear style, is trustworthy while remaining human and casual. The swashes and varied ascender heights give the wordmark a unique, sophisticated quality and