La Casita’s Rustic Charm and Vibrant Packaging by Work and Company

La Casita a concept brand that feels as authentic as the product itself—Mexican-style corn chips rooted in tradition and packed with bold, exciting flavors. The name “La Casita” (“The Little House”) shaped the entire design. We wanted the brand to tell a story, so we brought in a warm and nostalgic illustration of a small house and riders on horseback. This element not only connects to the family recipe behind the chips but also evokes a sense of authenticity and tradition that resonates with consumers. Our design approach focused on balance and impact. The bold, clean typography ensures the brand name and flavor stand out on the shelf while remaining easy to read from a distance. Each flavor—Sea Salt, Spicy Habanero, Lime Cilantro, and Elote Mexicano—gets its own spotlight with playful in