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Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients

by Lay's ·

Lay’s, the world’s favorite potato chip, is unveiling its most significant global brand transformation in nearly a century with a new visual identity and packaging that will roll out across global markets. Here’s a surprising statistic: nearly 42% of consumers don’t realize that Lay’s potato chip...

Packaging 2026 World Brand Design Campaign

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Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 0 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 1 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 2 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 3 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 4 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 5 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 6 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 7 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 8 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 9 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 10 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 11 Lay’s Launches Global Brand Refresh Spotlighting Heritage and Quality Ingredients brand identity by Lay's - Visual 12

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