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Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s

by Studio Moccha ·

Tea in India exists across two very different worlds. On one end are traditional chai brands built around heritage imagery, nostalgia, and loose leaf rituals. On the other are ready to drink iced teas that borrow heavily from soft drink aesthetics, often losing any visual connection to real tea c...

Culture-events 2026 World Brand Design Packaging

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Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 0 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 1 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 2 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 3 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 4 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 5 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 6 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 7 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 8 Reimagining Indian Tea Culture: Studio Moccha Designs the Brand and Packaging System for Gulab’s brand identity by Studio Moccha - Visual 9

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