McDonald’s x Formula 1 Visual Platform by TBWA Colombia
McDonald’s Finds Its Golden Arches Across Every Formula 1 Circuit — And Turns Them Into a Multi-Platform Experience (May, 2026) — McDonald’s, official regional sponsor of Formula 1 in Latin America, is scaling its platform “The Golden Zone” across multiple markets and races, inspired by a surprising discovery. After analyzing all 24 circuits, the brand uncovered a revealing insight: while it had never been part of Formula 1, its iconic Golden Arches had always been present on every track — hidde
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