Mediumrare Refreshes Coconaut With a Vibrant Packaging Redesign That Strengthens Shelf Impact and Flavor Recognition
The COCONAUT® brand was founded in 2017. Over the past three years, it has rapidly gained popularity and expanded into new European markets. In addition to pure coconut water from young coconuts, the brand offers a mix of coconut water with NFC fruit juices, including pineapple, watermelon. They added new flavors to the lineup this year: yuzu, mango, and white peach. Following a redesign, the new, clean look gives the products even more energy and strengthens brand recognition. What sets the COC
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.