Missouri Creative Elevates Pulze with Limited Edition Seasonal Packs for Heated Tobacco Devices

As the popularity of traditional cigarettes continues to fall, consumers are turning to alternative means of getting their nicotine hit. While vape products have long been making the most noise, heated tobacco is on the rise. Typically, consumers will buy a single heating device, which they fill and refill with flavoured tobacco sticks. As a challenger arriving in a category with strong existing players, Pulze needed to create buzz around the brand. With competitors offering a large variety of colour options, often with added personalisation options as standard, Pulze saw launching limited edition devices as a means of building brand equity, attracting new consumers, and re-engaging consumers with the brand. Planning to launch three seasonal limited edition device colours for Christmas, Va