Monica Irarrazaval Saavedra’s Branding and Packaging for Viñedos Veramonte

The Branding and Packaging project for Viñedos Veramonte consists of expressing the philosophy of “Living Soils”, which is the communion of careful work in the fields; through respect for the origin and its environment. The aim is for the soils to nourish the vines so that they express their unique character. The organic wines of Viñedos Veramonte are elegant and authentic, carefully made, and express to the maximum the character of the “Living Soils” of the place. To work on the concept of “Living Soils” each element present in the vineyards located in the Casablanca-Chile area was collected by hand. The elements were linked to the Biodiversity study that Veramonte carried out in conjunction with the Wine, Climate Change and Biodiversity Program of the Institute of Ecology and Biodiversit