Students Project PRIO Redefines Priorities with Data-Driven Design
The problem In today’s society, we are constantly striving to fulfil a certain ideal. It is considered desirable to work a lot and complete many tasks. If you work hard, you will be rewarded – at least that is the common perception in our minds. We accept the reality of constant pressure and overwork as normality, although we are actually only subjecting ourselves to an idea of normality created by society. For almost 43% of all Austrians, constant stress is on the agenda. As a result, 37% of them see a risk of suffering from burnout themselves. Although this problem is obvious, it is largely ignored due to a lack of support, education and normalisation in our society. Driven by social expectations and the ever-evolving world of work that leaves no time for breaks. The idea Prio aims to hi
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.