Polish Grooming Brand North53° Champions Sustainable Design with Braille-Enhanced Packaging by Sparrow Design

North53° is a Polish brand of natural cosmetics for men. Our studio was responsible for the complex branding and design of the first packaging for the beard oil brand. The name North53° refers to the latitude of the city of Szczecin (53°26′17″N), where the brand originated. The brand’s main slogan is “Search. Discover. Find.” This is the first cosmetic packaging in Poland to include Braille. It is important to remember that in discovering the world, despite the obstacles, there is also a group of men who are blind and want to use beard care cosmetics. The challenge the studio faced was to design the packaging to fit with the brand strategy: REduce, REuse, REcycle. The client was very keen to the paper packaging should not be thrown away. We have taken the direction of ‘zero waste’. We desi