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US BRANDING STUDIO

Nancy Xinxuan Gao Redesigns Ojai Music Festival Identity with Sound-Inspired Typography

by Nancy (Xinxuan) Gao ·

The Ojai Music Festival is an annual open-air classical music festival held in Ojai, CA. Dedicated to sharing and performing experimental classical compositions by contemporary musicians, the festival welcomes music lovers of all ages. Through its immersive performances, the event fosters meaningful connections among attendees, celebrating both the timeless beauty of classical music and the joy of creative exploration. The festival’s visual identity is rooted in a custom typeface inspired by the architecture of the Libbey Bowl, where the performances take place. The Bowl’s semi circular shape, nestled within a forest, allows the audience to be fully immersed in both nature and music. Reflecting the harmony and experimental spirit of the festival, typography serves as the centerpiece of the

Packaging 2026 WBDS W B D S

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