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US BRANDING STUDIO

Montague Farms’s New Brand Identity Celebrates 75 Years of Fresh Produce Leadership

by The Edison Agency ·

Montague have entered a new phase of ownership with AustOn Corp completing its acquisition of one of the leading Australian fresh produce companies in May 2024. AustOn, the Australian agriculture arm of Ontario Teachers’ Pension Plan, will merge Pomona Valley, a subsidiary of Ontario Teachers’ Pension Plan, with Montague to form a one unified business. Founded in 1948 by William (Bill) Montague OAM, Montague started as a carting operation and has since grown into a renowned provider of premium fresh produce. With over 75 years of operations and a rich family history, Montague leads the apple category, supplying high-quality produce to national supermarkets, wholesalers, and the export market. Pomona Valley, located in Victoria’s Goulburn Valley, specializes in growing and packing substanti

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