Nazcal – The Mood-Enhancing Functional Spirit by Amblr Studio

Introducing Nazcal, the plant-powered elixir designed to elevate your mind, body and spirit. With the name established and the initial test batch bottled, Nazcal; a 0% ABV functional spirits brand, made with a curated mix of nootropics and aptogens, needed a visual identity that would embody it’s unique mood enhancing effects. We created a packaging range and visual identity which leans into the world of hallucinogenics and is inspired by the products weird and wonderful ingredients. Nazcal is made with a balanced blend of aptogens and nootropics, which have been proven to have amazing health benefits. The bespoke letterforms in the brandmark resemble some of the natural ingredients that go into the drink, such as Lions Mane Mushrooms, Maca Root, and Yerba Santa Leaf. Abstract animal print